The FRESHII Project
While working in New York City for fashion designer Oscar de la Renta, Matthew Corrin noted the many fresh food ‘mom and pop’ delis and was determined to successfully brand one. 23-year-old Corrin set out to add magic to the fresh food business. The idea? To create a restaurant brand that helped people all over the world live healthier and longer lives by making healthy food affordable and convenient. The mission was clear: to eliminate the excuse that people don’t eat well. With mission in hand, Freshii opened its first store in Toronto in 2005 met by massive lines.
“I always look forward to working with Ayva on Freshii’s photo shoots as she continuously impresses our team with amazing results. Ayva is not only a great photographer but also an excellent food stylist. I am fortunate enough to see her in action and the level of attention she gives to the little details is impressive. She is a true visionary and an absolute pleasure to work with. I highly recommend her services to anyone looking for a professional photographer.”
~ Jonathan Truong, Creative Director, Freshii
Eat. Energize. That’s the Freshii motto. The aim is to provide fresh and nutritious meal choices that energize people on the go. Emphasizing the foods you should eat more of and less on those you should avoid, Freshii provides meals and snacks that help you live your best life. Think: fiber-rich, slow-burning carbs, essential fats and lean proteins. The menu includes custom-made green wraps, salads, quinoa bowls, and fresh pressed juices.
Freshii lives by their Mission Green: to take a stand and be good to the earth by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals. The company was awarded 2013’s Top Franchise of the Year in Canada and is continuing to attract high quality franchise partners, worldwide. Today there are Freshii locations in over 50 cities and 10 countries worldwide.
- November 2013 (Ongoing)
- Food Styling